グリーンプロシューマリズムin水俣:反農(薬)連(素描)

Abstract

How does a small-sized organic movement group do Green-prosumerism Marketing? To answer this question this interim-report shows HAN-NOREN (the Minamata Unti-pesticide Association of Minamata Mercury Disease Patients) Movement historically. This organic movement group=producers has the typical activity against the manufacturing company=Minamata Chisso Corporation and Japanese government, and for the prosumerists (= the consumers who support their activities and take part in the agricultural process directly or indirectly). How have Minamata Mercury Disease Patients of HAN-NOREN been and worked since Minamata Bay was polluted and dead? What messages in the oranges have they conveyed to the consumers? How should we read them? HAN-NOREN is constitued of about 20 patients. This association has developed through Minamata Disease Tribunals and appeal for not only Minamata city citizens but also the consumers in other towns who buy their organic produces since its establishing in June 1977. Let's read their messages with our imagination and heart. "To know is to love."