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産業経営研究所報(Journal of Industry and Management of Industrial Management Institute) >
第55号 >

Please use this identifier to cite or link to this item: http://hdl.handle.net/11178/8333

Title: スポーツのニューロマーケティング : スポーツ中継視聴者の企業広告の認知と感情の評価
Other Titles: Neuromarketing in Sports : Assessing the perceptions and emotions of corporate advertisements among live sports viewers
Authors: 磯貝, 浩久
秋山, 大輔
萩原, 悟一
Issue Date: 31-Mar-2023
Publisher: 九州産業大学産業経営研究所
URI: http://hdl.handle.net/11178/8333
ISSN: 02880059
Appears in Collections:第55号

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