グリーンプロシューマリズムと分業

Abstract

How to resolve different contradictions in distances between production and consumption? They are the distances of Space, Span, Society and Psychology (3S + P), related with social division of labour which increases production power. They make producers and consumers abstract and opposite through private possession. When the social division of labour was based on the high petroleum and uranium technology by multi national corporations, it had a dead power to destroy our genuine and nature for future generation. Now we must find out a non-poluted and chemical free agricultural produce and goods to preserve our nature and our decestors. In order to do so, we consumers must make the distances short and take part in or assemble informations of the design, the way, the place, the containers and the technology of production manufacturing our produces and goods. So this activity should be called green prosumerism beyond the green consumerism which remains the distances. The word, prosumer [producer + consumer] is coined by Tofler Alvin in the 20 chapter of his book, The Third Wave ([T_<of>・A-1_t] pp.381-413). The Green prosumerism means that the consumers get in touch with production and distribution (→ LC : life cycle [P-D-C-W-R]) process just as SAN-SHO TEIKEl to avoid and exclude chemical material=false artificial endocrin similar to real endocrin just as dioxin and so on. We think and hope that co-operatives all over the world do green prosumerism activity to resolve different contradictions in distances, beyond the division of labour.