グリーンプロシューマリズム連鎖:「消費」を超えて(1)

Abstract

Why does green prosumerism (prosumer = producer + consumer, Tofler A.) [delisumer = deliver person + consumer] become necessary? Why should people change their movement from green consumerism to green green prosumerism (delisumerism)? Why should people organize inverse manufacturing life cycle and the linkage (chain) between its factors (-users-growers/mining organizations-distributors-processors-distributors-users = people)? Because people should refuse the goods which are contaminated by endocrine (hormone)-disrupting chemicals to take part in the processing, changing themselves from consumers to prosumers. This contamination is indirectly caused by the social division of labour between production and consumption. This note should express how to organize the green linkage between users and processors to go beyond the 'consumption'. And how the green processors employ dismissed workers in the middle of Heisei crisis. I hope the prosumerism coop becomes the core of the green linkage, the green chain helped by the people and the states.