グリーンプロシューマリズムと有機表示(途中経過報告)

Abstract

'Not consume it', but 'Prosume it'. Why is the Organic Certification neccesary? Because a 'consumer' → a prosumerism (producer + consumer, Tofler A.) activist = prosumerist needs it to buy the real organically grown produces differentiated from conventionally grown ones and the real organic farmer should be differentiated from the conventional one. Concretely speaking, it is shown by the label which is put on the organically grown produce certified by the organization authorized by Japanese MAF (Ministry of Agriculture and Forestry). This data notebook about the Organic Certification by Japanese MAF shows and comments a little the current (13/September/1999) draft to carry out the New JAS (Japanese Agricultural Standards) 1/ April/2000 for Green Prosumerists.