グリーン共創マーケティングのシナリオ〔I〕

Abstract

This notebook shows an outline of the book, Green Business Marketing Collaborated with Green Consumers (→Green Prosumerist, including NPO) and Green Administration, written by Jitsuo Saito, coming soon. It will be published to ask how to make businesses do green marketing by the green community, how to build up the green, ecological circulation oriented community, which has social green relationship, green area and green common tie (green meme<mime+gene : Dawkins Richard) and how to make businesses collaborated with such a community including themselves. The collaboration between the businesses and the consumers is executed by green prosumerism which is a movement taken part in the business production and distribution process by the consumer to avoid endocrine-disrupting chemicals contamination and other pollutions.